разница между директ-мэйл и спамом


в чем по-Вашему, и где эта грань проходит? руководствуется ли получатель почты при получении директ-рассылки чем-то или в основном все воспринимает как спам?


По идее, спам - это нежелательная рассылка. А директ-мейл - способ рекламы рассылкой писем. ИМХО, спам - это одна из форм директ-мейла.


а как отличить директ-майл от спама и дать понять эту разницу получателю?


Ну директ-мэйл обычно рассылатся людям с информацией, которая им должна быть интересна, а спам - он и есть спам...


? директ-мэйл - это всё тот же спам, вид сбоку, а именно - спам бумажными письмами.


а как отличить директ-майл от спама и дать понять эту разницу получателю?
Написать в начале письма "ЭТО НЕ СПАМ!"


From wiki
Direct mail
Probably the most commonly used medium for direct marketing is direct mail, in which marketing communications are sent to customers using the postal service. In many developed countries, direct mail represents such a significant amount of the total volume of mail that special rate classes have been established. In the United States and United Kingdom, for example, there are bulk mail rates that enable marketers to send mail at rates that are substantially lower than regular first-class rates. In order to qualify for these rates, marketers must format and sort the mail in particular ways - which reduces the handling (and therefore costs) required by the postal service.
Direct mail permits the marketer to design marketing pieces in many different formats. Indeed, there is an entire subsector of the industry that produces specialized papers, printing, envelopes, and other materials for direct mail marketing. Some of the common formats, include:
* Catalogs: Multi-page, bound promotions, usually featuring a selection of products for sale.
* Self-mailers: Pieces usually created from a single sheet that has been printed and folded. For instance, a common practice is to print a page-length advertisement or promotion on one side of a sheet of paper. This is then folded in half or in thirds, with the promotional message to the inside. The two outside surfaces are then used for the address of the recipient and some "teaser" message designed to persuade the customer to open the piece.
* Poly packages: Large (often 9x12 or bigger) full-color packages sealed in a clear plastic outer wrap. The contents show through the poly, giving the potential for maximum initial impact. Poly packages are extremely effective, but also quite expensive.
* Postcards: Simple, two-sided pieces, with a promotional message on one side and the customer's address on the other.
* Envelope mailers: Mailings in which the marketing material is placed inside an envelope. This permits the marketer to include more than one insert. When more than one advertiser is included, this is often called "marriage mail". Valpak is one of the largest examples of a marriage mail service.
* Snap Mailers: Mailers that fold and seal with pressure. The sides detach and the mailer is opened to reveal the message.
* Dimensional Mailers: Mailers that have some dimension to them, like a small box.
* Intelligent Documents: Programmable mail pieces built dynamically from database information, and printed digitally for faster production.
E-mail spam is a subset of spam that involves sending nearly identical messages to thousands (or millions) of recipients by E-mail. Perpetrators of such spam ("spammers") often harvest addresses of prospective recipients from Usenet postings or from web pages, obtain them from databases, or simply guess them by using common names and domains. By popular definition, spam occurs without the permission of the recipients.


теоретически, это разные вещи
создание базы целевой аудитории - достаточно трудоемкая вещь, и директмейл, особенно бумажный, как правило, дает гарантию неплохого отклика
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